The company behind the work.

Phoenix 2:33 LLC is the business home for Jim Lunsford’s software, websites, books, publishing projects, intellectual property, and other work.

One company. Work that changes.

Phoenix gives Jim one business home as the work takes different forms.

Projects change

Projects can launch, grow, change, pause, or end without becoming the identity of the company.

Phoenix remains

Phoenix provides continuity underneath the work as individual projects change.

Future work

Software, websites, publishing, books, intellectual property, and work that does not exist yet can all live under Phoenix.

Current work

Public projects and work operating under Phoenix today.

Publishing & Books

Phoenix 2:33 LLC is the business home for Jim Lunsford’s books alongside his software and websites. Both titles below are available in paperback and Kindle, with book overviews, original samples, and purchase options on their own pages.

The Disciplined Operator A manifesto for self-command through standards, systems, execution, and proof. Read the book overview and free samples. The PERIOD Code Six values for rebuilding your life: Ownership, Purpose, Resilience, Integrity, Discipline, and Empowerment. Read the framework and book excerpt.

View Jim’s Amazon author page

Why 2:33?

At 2:33 a.m. on August 2, 2015, Jim Lunsford put down a glass of rum and made the decision that began rebuilding his life.

Phoenix represents that rebuilding. 2:33 marks the exact moment it began.

Years later, the name became a natural fit for the company behind the work that followed.

2:33 a.m.August 2, 2015

Independent by design.

Phoenix 2:33 LLC is independently owned and operated by Jim Lunsford. It provides the business home for his software, publishing, websites, books, intellectual property, and future projects.

Independent LLCOwned and operated by Jim Lunsford

Get in touch.

For business, software, publishing, project, or other inquiries, contact Jim Lunsford.

jim@phoenix233.com